It’s been over ten years since Bud Light released Bud Light Lime in 2008. As the flavored beer movement continues to gain momentum and market share, Bud Light is at the front of the line in providing the latest and greatest in flavored light lagers for their consumers. With summer quickly approaching, the Bud Light “peels” family continues to grow.
Last summer, the brand introduced a “refreshed” version of their lime flavored brew and introduced a new member to the Bud Light Family: Bud Light Orange. The new addition was well loved by beer drinkers and earned its spot as the number one new beer innovation in 2018. So it makes sense that, Anheuser-Busch has announced the release of their latest citrus innovation just in time for summer. Introducing Bud Light Lemon Tea! Brewed with real lemon peels and then aged on real black tea leaves, drinkers are left with a refreshing lemon tea taste in every sip.
According to the press release announcing the new brew, Bud Light Lemon Tea “complements the already popular Bud Lime and last year’s number one new beer innovation, Bud Light Orange.” Each beer in Bud Light’s “peels” family is brewed with real citrus peels for a refreshing take on America’s favorite light lager.
During the Super Bowl, Bud Light announced its new initiative to promote transparency. By placing ingredient labels on their packaging, Bud Light is leading the charge in letting consumes know what is in their beer. Consistent with their efforts, the peels family will follow suit including ingredient labels on all packaging. And in keeping with their promise of quality, no corn syrup or artificial flavors will be used in brewing any Bud Light products.
Once again, Bud Light finds itself on par with consumer trends. Vice President of Marketing for Bud Light, Andy Goeler notes, “As the number one selling beer in America, it is important for us to continue to innovate and bring consumers the types of products they are demanding,” Goeler continued in the statement: “We saw the success of Bud Light Lime and Orange last summer and wanted to bring another beer into our portfolio.”
Bud Light Lemon Tea, along with Bud Light Lime and Bud Light Orange, will be available through September.
